Senzsio is a global tailoring brand that creates luxury bespoke suits for its high-end clientele. Customers can attend numerous trunk shows throughout the year at locations across the world and receive personal styling advice, choose from a wealth of fabrics and have their measurements taken for their garment of choice.
A key element of the rebrand was the website which needed to be updated to reflect the new brand positioning. The website needed to have several new features, the most important being the Custom Online feature which was carefully considered and created as a wireframe first, and then turned into a basic prototype to ensure that the UX was correct for the customer.
The Custom Online feature would enable users, both new and existing to go online and create their own garments from the comfort of their own home and still being able to choose from a wide range of styles, fabrics and options.
The use of subtle movements, beautiful transitions combined with the new art direction and stills from the Fall/Winter 2018 shoot, the website has been elevated to a stylish, contemporary destination for new and old customers alike.
I was Lead Digital Designer on this project whilst working at Deep.