Mii Cosmetics are a British makeup brand that was developed after the feedback from thousands of women who use beauty salons, the aim was to create a brand of makeup that makes you feel beautiful whoever you are.
The aims for the new website was to develop the brand further with their existing typography, colour and style. I wanted to create a website that reflected the makeup –keeping it simple, elegant and refined. As well as having the e-commerce functionality, the website was designed have rich content that would be updated regularly, as and when beauty trends changed throughout the year.
I was Lead Digital Designer on this project whilst working at Deep. Photography All Rights Reserved © Mii Cosmetics.
Incorporating video content into the website was important and considered as Mii had many makeup tutorial videos that they wanted to share. I also created an ‘Inspired by Mii’ section, that included feeds from Twitter, Facebook and their blog that they could update with what they wanted to push to users.
The Salon/Spa finder allows users to search by their postcode (or location) for local spas or salons that offer Mii, Brow by Mii or Kissed by Mii services in their local area thus encouraging users to actively go and try the brand.