Gerrard International

A team of over a hundred dedicated beauty professionals and lovers, that have a portfolio of leading professional beauty brands

The Client

After the successful completion of creating independent e-commerce shops for Mii and Jessica Cosmetics, the brief of this site was to remove the e-commerce functionality and keep the site simple to showcase the Gerrard International brands for new trade customers.

The new purpose of this site was to showcase the brands that they sell to potential new trade customers, reaffirm their own brand and encourage attendance for training at their school. The Trade section was being built on a separate platform and would be accessed via a prominent link on the website for customers of this service.

With the removal of the shop from the site this meant that the content needed to be re-structured, I drew up a new sitemap to work from which would aide my wireframing of the new website before starting on the visuals.

The brand itself had no creative guidelines, which meant I could suggest what I thought would aesthetically work for the brand.

I was Lead Digital Designer on this project whilst working at Deep. Photography All Rights Reserved © Gerrard International.

Taking inspiration from current web trends, sites this year are being bolder with their use of colour, so I used a fresh teal colour scheme throughout to keep it modern and contemporary