David Morris

David Morris, The London Jeweller creates exquisite jewellery for the world’s most remarkable women


A new, modern website for David Morris was required as they wanted to implement an e-commerce section to their website to allow customers to purchase Fine Jewellery items from their store.

Delivering the website in two phases, the first phase has been completed with the new website design launched. The website needed to reflect the new direction that the company was exploring with their venture into online shopping. Having thoroughly researched their competition and other high-end ateliers online I proposed a homepage that utilised their modern style to photography and video and encouraged the use of this, along with parallax, subtle movements and beautiful typography to add a dynamic and immersive experience for users.

Phase two involves the website being an online shop for users across the world. This is due to launch later on in 2018.


After the successful launch of phase one, a complete re-design of the website, phase 2 will be launching later in 2018, which will introduce an e-commerce platform.

The ‘Drop a hint’ feature allows users to engage with the site and easily send jewellery hints to their loved ones.